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    Planet Before Profit

When we harm biodiversity  we self-harm​

Biodiversity is every breath you will ever take, every drink of water and mouthful of food you ever swallow, and every living creature, plant and organism you will ever see. Biodiversity made you, your parents, grandparents and every human that has ever lived. Without biodiversity, the Earth becomes Mars, a silent, barren rock floating in space devoid of all life.

Pollution kills biodiversity 

When we pollute oceans and rivers we are poisoning our lifeblood and when we clear cut forests, destroy ecosystems and erode the soil we are tearing off our own flesh.  

Currently the media focus is on Covid 19 and to a lesser extent, plastic pollution. However the UN has identified biodiversity loss as a "global killer" which we must focus on urgently. 

"Consider the following facts: Today, we ourselves, together with the livestock we rear for food, constitute 96% of the mass of all mammals on the planet. Only 4% is everything else – from elephants to badgers, from moose to monkeys and 70% of all birds alive at this moment are poultry – mostly chickens for us to eat. We are destroying biodiversity, the very characteristic, that until recently enabled the natural world to flourish so abundantly. If we continue this damage, whole ecosystems will collapse. That is now a real risk." Sir David Attenborough Feb 2021

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The UN 20 year warning 

On the first day of the new millennium, the UN announced the start of the largest and most comprehensive scientific study in history, an environmental audit of Earths ability to continue to support human life. Learn more

The results of this 4-year study were so alarming that politicians and business leaders the world over shied away from talking about them and made no effort to base policy or business models on the peer-reviewed science and recommendations made in the reports.

Now 20 years later, multiple IPPC, CCC and NGO reports have validated the peer-reviewed science and recommendations in the MA reports.

This BBC has produced an excellent guide, based on peer reviewed science it is a must watch. 

The single most effective way to protect biodiversity is to support the urgent implementation of the Ecocide legislation 

Humanity must find ways to slow down and then reverse the current mass extinction of biodiversity, to protect and restore the Earth's degraded land and marine ecosystems which have lost most or all of their natural biodiversity. As a species, our survival depends on maintaining the balance of nature with the astonishingly diverse range of plants, insects and animals which have evolved over millions of years to maintain the ecosystems which provide our atmosphere, water and food supplies. 

We are all familiar with the concept of 100's of different nationalities, races, cultures and religious communities and we maintain strong connections with our different cultural heritages.

But humanity has lost its connection with the most important community of all, the wider community of 8 million diverse but interdependent species which have created and shaped the land, the oceans and even the air we breathe.

For over 1 billion years, bacteria to brontosaurus, insects to elephants and plankton to polar bears, this diverse community of species have shaped the planet into the collective home that we call Earth.

Humans are currently destroying biodiversity at an unprecedented rate, and we must stop and then reverse this self-destructive behaviour. The most effective way to protect ecosystems and biodiversity is to give them legal protection and create a new crime against humanity called “Ecocide” as proposed by the UK barrister Polly Higgins.

"The law is upside down" video below is astonishingly powerful and is our best hope for a balanced and equitable legal framework which epitomises ZCC's founding principle of "Planet Before Profit"

 Get in touch and see how we can help you and your planet.

“Business as usual is not an option”

Sir David Attenborough 2019.

If we allow the major fossil fuel companies to continue to extract their current reserves over the next 10 years, the resulting carbon and methane emissions will take the world past 3 degrees of global warming. 

This tipping point triggers the global release of 1.8 Trillion tones of carbon dioxide and methane gas with over 80 times the global warming power of the existing carbon dioxide in our atmosphere.

Imagine the ferocity of the inferno when the 2030 Australian bushfires have 80 times more greenhouse gasses fuelling them compared to the 2020 fires.

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Dr Jane Goodall - Her compassion and wisdom are remarkable, please listen to her she is amazing. 

This is a great source of current and accurate peer-reviewed science